Course curriculum

  • 1

    Chapter 1: Introduction to Business | Entrepreneurship

  • 2

    Chapter 2: The Business Model

    • The Business Model - Prelude to the Business Plan

    • Business Model Canvas - Video Explanation

    • Business Model Canvas Template

  • 3

    Chapter 3: Creating a Business Plan

    • Creating a Business Plan

    • Business Plan Template for a Startup Business

    • Sample Business Plan - Pasta di Mamma: Fresh Pasta Retail Takeout

    • Start-up Expenses Worksheet

    • Financial Projections Workbook

    • How to Prepare for a Successful Business Plan Presentation to Investors or Bankers

  • 4

    Chapter 4: Introduction to Marketing - The 4 + 1 Ps of the Contemporary Marketing Mix

    • Introduction to Marketing - The 4 + 1 Ps of the Contemporary Marketing Mix

    • Marketing Mix - QUIZ/ASSIGNMENT

    • SWOT Analysis Examples and Template

    • Margin vs Markup and Pricing Calculator

    • Pricing Strategies

    • Pricing Basics and Pricing a Service

    • THE GOLDEN CIRCLE - The "WHY" - by Simon Sinek

    • Professor Philip Kotler on Marketing -- best known for the marketing principle of the four Ps-Marketing Mix

    • Article by James -- Exploiting the Benefits of Niche Marketing

  • 5

    Chapter 5: Sales - Business Development - Customer Acquisition

    • 15 Sales Core Competencies presentation

    • The Sales Process & Techniques

    • Sales Principles-Business Development - QUIZ/ASSIGNMENT

    • Sales Related Video Links by Experts

  • 6

    Chapter 6: Online Marketing Strategy

    • 5 Steps to a Successful Online Presence

    • Online Marketing - QUIZ/ASSIGNMENT

  • 7

    Chapter 7: Introduction to Branding

    • Introduction to Branding

    • Introduction to Branding - QUIZ/ASSIGNMENT

    • Personal Branding Infographic

  • 8

    Chapter 8: Brand You! Introduction to Personal Branding

    • Introduction to Personal Branding

    • Introduction to PERSONAL Branding - QUIZ/ASSIGNMENT

  • 9

    Chapter 9: Introduction to Public Relations (PR)

    • Introduction to Public Relations

    • Introduction to Public Relations - QUIZ/ASSIGNMENT

    • Creating and Presenting a Pitch Deck - Company Profile for Funding and Image Purposes

  • 10

    Chapter 10: Introduction to Customer Service & The Customer Experience

    • Introduction to Customer Service

    • The Total Customer Experience - Overview

    • Customer Service vs. Customer Experience

    • Introduction to Customer Service and Customer Experience - QUIZ/ASSIGNMENT

  • 11

    Chapter 11: Entrepreneurship Management - Operating Your Business

    • Operating Your Business Presentation

    • Entrepreneurship Management - Operating Your Business - QUIZ/ASSIGNMENT

    • Legislation Affecting Business | Business Law Basics & Overview

    • My article -- Entrepreneurial Challenges in the New Economy: Overcoming Adversity

    • Business Vitality Presentation: Bullet Proofing Your Business Operations

    • Full Episode of Marcus Lemonis's THE PROFIT - Dante's Italian Cuisine in New Jersey, USA

  • 12

    Chapter 12: BONUS

    • COMPLIMENTARY Book by Program Creator, Coach & Advisor - "Entrepreneurial Essentials: Unconventional Business Wisdom & Bold Tactics"

    • Manifesto - Food for Thought in Slides by James D. Roumeliotis -- with compliments

    • Complimentary 30 Minute ZOOM Consulting Session